Effective Date: October 8, 2026
This Privacy Policy explains how First Step Homes, LLC (“FSH,” “we,” “us,” or “our”) collects, uses, and shares information across the following websites and related communication programs:
This Policy applies to our websites, contact forms, lead forms we run on Facebook and Instagram, SMS/text messaging programs, emails, voice calls, and any other services that link to or reference this Policy (collectively, the “Services”).
When you submit one of our lead forms on Facebook or Instagram, Meta Platforms, Inc. sends us the information you entered on that form, such as your name, phone number, email address, and your answers to the form’s questions. Meta also tells us which of our ads and forms you responded to. We use this information only to respond to your inquiry and to provide the Services described in this Policy, and we store it in our customer relationship management system. You can ask us to delete it at any time (see How to Request Deletion of Your Data).
Analytics and advertising partners (e.g., platform pixels/SDKs) may provide aggregated or pseudonymous insights (audience reach, campaign performance) tied to your engagement with our sites and ads.
We do not collect sensitive personal information through the Services and we ask that you do not submit it.
We do not sell personal information. We may share limited identifiers with analytics/advertising partners to measure and improve our marketing; in some U.S. states this may be considered “sharing” for cross-context behavioral advertising. We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors in support services, such as customer service. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. See Your Privacy Rights below for opt-out options.
We require service providers to handle your information under appropriate confidentiality and security obligations.
Our sites use cookies, pixels, tags, and similar technologies to operate the site, understand traffic, and measure the effectiveness of our marketing. These include both first-party cookies (set by our sites) and third-party cookies (set by partners such as analytics and advertising providers, including platform pixels/SDKs).
We use these technologies to:
You can manage or disable cookies through your browser settings, which may allow you to block or clear cookies or use privacy/incognito modes; disabling some cookies may affect how the sites function. You can also use platform tools (e.g., Facebook Ad Preferences) to manage ad personalization, and use the opt-out options described in Your Privacy Rights below.
We operate recurring SMS programs for our communities. By opting in, you agree to the terms below.
Note: These SMS program numbers are different from our community office lines listed in Contact Us.
Messages may include tour confirmations/reminders, application status updates, resident notices, and occasional promotional updates about available homes and incentives.
After you opt in, we send an immediate confirmation text.
Varies; recurring messages.
Message and data rates may apply.
Reply STOP to cancel at any time. You will receive a final confirmation message. You may re-subscribe later by replying START (or as otherwise instructed).
Reply HELP for assistance or contact marketing@firststephomes.com.
You must be the subscriber or customary user of the phone number used to opt in.
We collect your phone number, message content, timestamps, delivery information, and opt-in/opt-out confirmations. See Information We Collect above.
Our SMS/text messaging programs comply with CTIA guidelines. To report concerns or violations, please contact us using the information in the Contact Us section below.
Wherever you live, you may ask us to access, correct, or delete the personal information we hold about you, or to opt out of certain processing. Some U.S. states give you additional rights described below.
We may ask you to verify your identity before we respond. Authorized agents may submit requests where permitted by law.
You can ask us to delete the personal information we hold about you at any time, including information we received when you submitted one of our lead forms on Facebook or Instagram. To make a request:
We will confirm that we received your request, may ask you to verify your identity, and will delete your information from our systems within 45 days, or tell you within that time if we need longer and why. We may keep a limited record where the law requires it or where we need it to honor your choices, such as a record that you opted out of texts so we do not message you again. Deleting your information does not delete anything held by Meta; to remove data from Facebook or Instagram, use the settings in your Facebook or Instagram account.
We keep information as long as needed for the purposes in this Policy, including to meet legal, accounting, and reporting obligations, unless you ask us to delete it sooner (see How to Request Deletion of Your Data). SMS consent and opt-out logs may be retained to demonstrate compliance.
We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.
Our Services are not intended for children under 13. We do not knowingly collect personal information from children.
Our Services are intended for the United States. If you access them from outside the U.S., you understand your information may be transferred to and processed in the United States.
We may update this Policy from time to time. The “Effective Date” at the top indicates when the latest version took effect. Material changes will be posted to the sites.
Questions or privacy requests: